Just Eat Takeaway.com NV will enter the competitive business of delivering British consumers their groceries with a new partnership, marking the latest company seeking a slice of local supermarket spending.
The Amsterdam-based restaurant delivery company will launch a trial partnership with U.K. grocer Asda Group Ltd. in the first quarter of next year, according to a person familiar with the matter. As part of the trial, Just Eat customers will be able to order groceries from five Asda stores, with the expectation that the choice will grow over the course of the year, the person said, asking not to be identified discussing information that isn’t public.
Just Eat Enters U.K. Grocery Delivery Fray With Asda Partnership - Bloomberg
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