How 'thinly veiled' social media ads influence what we eat - PBS NewsHour

Anahad O’Connor:

So they say that, you know, they pay these dietitians because they are credentialed experts, and that in many cases, they disclose that they're engaged in paid partnerships. But oftentimes, you know, what we found is that it's very difficult for consumers to know when the videos they're watching posted by these particular dietitians are ads, because they may say, you know, paid partnership down at the bottom of the video and you know, very small letters, or it may say hashtag ad somewhere buried in the caption.

But in the video itself, there are no audible disclosures, and they may not say the specific company or industry that is paying them. So on these, you know, posts, where dietitians were paid by the American Beverage group to promote and defend artificial sweeteners. Oftentimes, they did not say that specifically that they were paid by this industry, trade and lobbying group.

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How 'thinly veiled' social media ads influence what we eat - PBS NewsHour
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